For this venture we use a very agile and flexible approach. We have no fixed definition of what we represent, we are part brand agency, part design collective, part strategy consultants and part creative think tank that closes the gap between the arts and business. But we keep ourselves and THE SUPER WHY open for change because we see this project as an experiment about freedom and forward thinking.
WHAT WE DO, WHAT WE DON'T.
We give strong, honest, hands-on advice on how to make your brand better. And we also execute. We don't talk bullshit, we don't pretend, we only do what helps the project. We focus on what is really important and don't give a fuck about the rest.
HOW WE DO THINGS.
We identify the problem, evaluate and analyze the status quo and find out where you need help. We think about everything, look at everything, have many ideas (some will be shit but some will be gold), have a strong opinion, we mentor and get creative with you, we advise on the what, how and most prominently WHY. We make a strategy and make a fucking big plan for you. We outline the budget, we do the briefings for service providers and other companies involved in the execution. We take you by the hand and if you come with us, we can lead you to your happy place. We might ring you at 6 in the morning and tell you to wake the fuck up. Because we want to ask you THE SUPER WHY. We will do anything to fix your brand. Promise.
DELIBERATELY UNPROFESSIONAL VERY PROFESSIONALLY.
Intuition is strong with us. Combined, we have quite a few decades of experience in the business that has shaped our very own way of approaching work. Quick, dirty, effective, no messing around. At the same time we’re very problem-driven and curious, obsessed with detail and structure. But never expect us to deliver what you think you want and how you want it. It’s going to be different anyways. You’ll be surprised, just like us. We are beyond professional so we know how to leave the bullshit behind.
TRUST US AND MAKE US TRUST YOU.
We develop every single part of your communication. Together with you, the client. Not with other “agencies”. At this point, there can be no one else in our game. Just you and us. And we talk and report to management only. Being at eye level is important. Because we are managers, too. We are your interim CCOs, your hired gun brand directors, your heads of creation, your chief strategists. Not forever, not for long. Just when you need us. But we also like to get our hands dirty, so we don’t just sit and talk, we also create. We lead the process and get shit done.
EMBRACE LAZINESS, UNDERSTAND RELEVANCE.
We love doing things the easy way. And it's not only because we embrace laziness (humanity's strongest innovation motor) and believe in the "whatever works" philosophy. There is also a deeper understanding that we have too much of everything and simplicity and easiness brings better results. Skip the bullshit, kill your darlings, say no, relax. And at the same time we identify what it's all about, work like crazy until we get to the core of the problem and find the solution within.
Whether it's thinking about brand strategy, positioning, storytelling, naming, logos, corporate identity or design: because we are far outside the box thinking outside the box is our general approach. We have no textbook to follow, no rules, no standard procedures. Everything happens in the process, happy accidents are intended, failure is our friend. We like rules because we like to break them.
WE ARE SUPER FUCKING FAST.
Fuck long meetings. And fuck long emails. Fuck long everything. Let's do this now.
WE LOVE MONEY MORE THAN WE LIKE YOU.
We all know why we're doing this. Let's just acknowledge this from time to time. It helps putting things into perspective and creates a strong and honest launchpad for everything else.
HONESTY IS BEAUTIFUL.
Before we start working with you we will all sign a FDA (full disclosure agreement - if you like, we also sign a NDA). You have to be super open with us, we have to know many things about you, your brand, your organization, your strategies and visions. No questions unanswered. And you have to accept our brutal honesty when we present our analysis, show our ideas or criticize you. Without you giving us the freedom to be brutally honest (we fucking mean it) we will not work together. We will hurt you, insult you, smack you in the face. But you will love us for it. And it’s never personal because the thing we care about is your brand. So if you’re easily offended and love appearance and facade more than relevance and purpose: we’re out.
WE LIKE TO PARTY.
We could throw a really nice party for you if we’re successful together. With great music, food, drinks and other fun stuff. Because that means you have given us the trust, the freedom and the budget to GET IT RIGHT. Thanks.
We might approach you, or you approach us. However, you should invite us to talk about your brand problems. We'll jump in a plane and sit in your conference room in no time if you cover our expenses. Let's take it from there.
Not sorry for using "fuck" so many times. It feels so good. But sorry for the long text. Fuck long texts.